Both the warmth and the physical presence of concrete can be realized
  Comfortable, high-performance externally insulated RC homes, Vol. 2

< The concept of “a timeless, attractive physical presence” >

When you live in a concrete home, as time passes, your image of concrete changes, from that of something hard and cold to that of something warm and soft and comfortable. This is the standard that can be achieved with externally insulated RC construction.